Fringe is an action sports company that is dedicated to extreme sports. These Xsports include Surf, skate, skim boarding. kite boarding, mountain climbing, big wave surfing, skate boarding, BMX, motocross, Mountain biking, body surfing, snow boarding, Xtreme skiing and base jumping. These sports can be seen at events or TV like the X Games on EXPN, GrindTV, IcerAir, Vans Warped Tour, HavocTV, Fuel TV and now even the Olympics. Many athletes are well known like surfers Kelly Slater, Andy Irons, Jamie O'Brien, Taj Burrow, C.J. Hobgood, Jordy Smith, Joel Parkinson, Damien Hobgood, Mick Fanning, Shane Dorian, Gerry Lopez, Dane Reynolds, Bede Durbidge, Adriano de Souza, Bobby Martinez, Laird Hamilton. Women surfers include Maya Gabeira, Sofia Mulanovich, Stephanie Gilmore, Layne Beachley, Samantha Cornish and Amee Donohoe. Many musicians are also surfers like Donavon Frankenreiter, Jack Johnson and Tom Curren. Other popular extreme athletes include Tony Hawk, Bam Margera, Shaun White, Ryan Sheckler, Travis Pastrana and Rodney Mullen.

Many events are held in great places like Australia, Hawaii, Santa Cruz, Huntington Beach, North Shore, Pipeline, Mavericks, Jaws, South Africa, J-Bay, Bells Beach, Tahiti, Teahupoo, North Shore, Gold Coast, El Salvador, Puerto Escondido, Mainland Mexico, Baja, Costa Rica and New Zealand.

A number of companies sponsor these events like Billabong, RVCA, Hurley, Nike, Volcom, Volcom Stone, lost, Quiksilver, Vans, Reef, Boost Mobile, Rusty, O'Neill, O'Quinn, West, Nixon, Rip Curl, Etnies, DC, DVS, Channel Island Surfboards, Oakley, Sector 9, Sessions, Sanuk, Roxy, Cobian, OP, Arbor, Dakine, Matix, Body Glove, Arnette, Surfline, Adio, Independent, Ocean/Earth, Sex Wax, Jack's Surfboards, Ron Jon, Pac Sun, Zummies, Osiris, Zoo York, Globe and FCS. Fringe is a grwing part of this industry with distribution centers worldwide including Santa Cruz, Los Angeles, Costa Mesa, San Francisco, New York, Tokyo Japan, Beijing China, Australia, Canada, Mexico and Ireland.